Ferrovia in miniatura Conti , piccola Arte Lombarda (dal primo dopoguerra all'inizio degli anni 60), un blog sul Collezionismo dei trenini Conti (CO.MO.G.E.) ……….. e non solo ……. Arte, Storia e Cultura fanno da contorno ai nostri beniamini ….Vostri commenti e suggerimenti sono graditi e ci aiuteranno a migliorare il Sito…ed ora usa il motore di ricerca qui sotto immettendo un nome, una parola, un argomento e dai INVIO
Contiis a worldall of its own.
The Conti company with trade mark CO.MO.G.E. (Costruzione Motori Giocattoli Elettrici) has its rootsin Lombardy (North Italy) , first in Milan, thenin Bollate.
Factory in Bollate
It had a longtraditionin the toy industry,producingwooden and “papier-mâché” toys since the late nineteenth century.
Together with other trade marks in Lombardy: Rivarossi, COS.MO., BRAL, Biaggi, PVZ
Conti launchedin Italy theelectric train, first as a toy,thenas a model.
For the period, the nineteen fifties,
this represented an absolute noveltythatbrought the Italiancultureof the toy and of the model in line with that of otherEuropean countries such as Great Britain, Germany, France and also of United States of America.
A quantum leaptogo fromrocking horse to electric train.
Acultural phenomenonrarely consideredby most,butdepictingin fullthe change taking placein Italian societyat that time.
Theelectric trainbeganto enter the homesof the Italiansfirst as atoy for children, thenover the years,as a pastimeandhobbyfor adults.
Especiallyin Lombardythe manufacturerContihasscattered itsproducts, its Set basecomposed ofa smallsteam locomotive, two smallwagons, a circuit ofthe track,all powered bya 5 watts transformeror by a square electric battery
easily found in electricity shops of the time.
WhileItalyin the sixtiesprogressedandthe economic boomsaw its economy soar as in the famous song “Voolareeohhhhh“, the Italians changed their lifestyle.
Also thetoy marketwas changingwith the introductionof materialssuch as plasticinsteadof metaland tin.
Despitethe attributionof two “Pinocchio d’oro” awards in the years1959-1960, the maximumrecognitionfor its products, the Conti Company beganto encounterincreasing difficulties, to the point of having tocease their activities.
Slowlythe Conti trainsalsodisappearedfrom the gamesof children and adults, partially wornfrom useand partly bychanging tastesalsoinfluencedby advertising.
A small number of trains, however, wereplacedin closets,attics, basements andgave rise tothat particular Karst phenomenonthat afterthirty years these toys didnotreturn tolightfor the happinessof the childrenof the nineties, butvice versafor a smalland refinedcircle ofadult collectors, who were rediscoveringthecharm of the fifties in Conti trains, given by the imperfectionof the models, the maker’s fantasyand especially by thenostalgia forthe past,where dreamingwas the ruleand the futurewas fullof hope.
From herethe discoveryof an object,rarein availabilityand consequentlyexpensivefor those who arecatching up withthis kind of passion.
None of those childrenwho sixtyyears agoplayed withthese littletrainswould have imagined thatone daythese trains would becomeobjectsdisputedby adults.
Thesetrainsarein factfully considered as antiquetoys.